The Adidas jersey that was worn by the Rugby World Cup-winning All Blacks in 2015 is a winner for a second time – now taking the coveted Supreme Award at the 2016 New Zealand Pride In Print Awards.
The New Zealand Post stamps entered by Dunedin-based Southern Colour Print is an industry first, in using rugby jersey fabric for a stamp that is perfectly useable for postage.
As a ground-breaking technology, the stamps also won the Industry Development Category for Pride in Print, which are the premier print and packaging awards in New Zealand.
The stamps celebrate the All Blacks’ win in the Rugby World Cup and had judges asking “what is it?” when they first picked up them up.
Closer inspection showed the stamps featured mini cut-outs of the World Cup-winning jersey – using the actual material of the Adidas jerseys worn by the All Blacks.
The out-of-the-box thinking in using the materials worn by Richie McCaw, Ben Smith, Kieran Reid and company simply stunned the judges who said they had never seen the like before.
As a result the All Black stamps romped across the try line in the Creative Product & Design Innovation sub category of Industry Development and went on to win the full category and then the entire awards outright.
Design judge Angelique Sparnaay-Martin said it was a “first” to see a company using such materials. The way they have created this, there was no room for error. The end result was stunning. Stamp production will never be the same again after this.”
Southern Colour Print production manager Mick Cullen said a “let’s do it!” approach won the day.
“We looked at this and said ‘how do you print on a rugby jersey material’? It was something different and we took it on. It wasn’t easy at all but we made it work.
“We had to choose different processes because we wanted the colour to be just right. Then we had to die cut it and fit it.
“We compete on an international stage. Every year there is a different challenge and we take on the attitude ‘let’s do it’. This attitude comes from having experienced, highly-skilled staff members who have confidence in their collective ability to problem solve – the results the team at SCP produce never fails to impress!”
Southern Colour Print has won wide endorsement for their extremely-high quality, printing stamps for postal authorities internationally.
The Supreme Award will be officially presented to Southern Colour Print in Dunedin in June.
For further information, please contact Sean McMahon, Managing Director Southern Colour Print Ph. +64 3 455 0554 Mobile +64 (0) 21 474704 Email SeanM@scolour.co.nz