New love stamp: pansies in a basket

April 24th, 2010

On April 22, 2010, the U.S. Postal Service issued a 44-cent, Love: Pansies in a Basket commemorative stamp.

The stamp features the image of a white woven cart filled with deep and light purple pansies and green foliage.

The floral design is a detail from a watercolor created by the late Dorothy Maienschein, an employee of Hallmark Cards, Inc. Introduced as a Mother's Day card in 1939, Hallmark reissued the design as a friendship card in 1941. Since Hallmark began tracking sales in 1942, almost 30 million cards with this pansy cart design have been purchased; more than any card in history. The word "LOVE" adorns the left side of the stamp.

The Postal Service began issuing its popular love stamps in 1973, and over the years, these stamps - featuring swans, cherubs, candy hearts, Victorian lace, modern art and the word "Love" itself - have announced marriages, births and graduations, and delivered congratulations.

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