Philately issue by Sweden Post as a trip to revisit toys from long ago

March 17th, 2015 is glad to inform that Sweden Post is to release a special philately sheet dedicated to old toys. The toys that were selected for the stamps were made in Sweden during the first half of the previous century. Many people will have memories of these toys. The issue is to be released and put into circulation on the 26th of March.

Swedish toys were popular on the domestic market. Internationally, competition was fierce with talented manufacturers in Germany, France, England and the USA, but Swedish toys were also bought and played with outside of our country's borders. "Toys have always been an international phenomenon and Toy Museum Stockholm displays toys made in Sweden alongside toys made in other countries", says Mike von Matuska, a member of the Board of Directors of Toy Museum Stockholm.
Toys are the ultimate representation of children's culture, according to him, and boys of course at some time have played with a doll and girls have pushed cars across the playroom floor. "But toys also represent culture at a higher level. For me, toys are art, and some are comparable to the finest pieces of art. I would compare the creation of a toy, from the idea and design to the finished product, to the work of a painter standing at an easel and a sculptor's work with a piece of marble". He believes that stamps depicting toys will help strengthen the interest in both toys and stamps among people who not only collect stamps but also collect and are interested in toys.

"The minisheet is a ticket for a trip down memory lane to revisit toys from long ago. Toys that once upon a time were merely toys but that today have been transformed into collector's items and, in some cases, investment opportunities", says Mike von Matuska. On page 20 you can read an interview with Sofia Grönqvist, a collector of stamps with toy motifs.