Post office shows the power of pink

September 19th, 2009

Post offices are showing that there is power in numbers by joining forces to raise awareness for breast cancer research. Participating post offices will be celebrating "Pink at the Post Office" from Sept. 28-Oct. 2. Employees will be donning pink and promoting the sale of the Breast Cancer Research postage stamp. The campaign will kick off October's Breast Cancer Awareness Month.

The stamp carries with it a historical significance. It is the first semipostal stamp in United States history and by law, is a very powerful fundraiser. The little stamp means big numbers for health - 70 percent of the net amount raised is donated to the National Institutes of Health and 30 percent goes directly to the Medical Research Program. To date, the stamp has shown the power of pink by raising more than 64.9 million dollars for research, with more than a staggering 85 million stamps sold since its debut on July 29, 1998.

Each stamp carries the words, "Fund the fight, find a cure." Although the postage stamp is a variety of colors, pink is the official color for breast cancer.

Tags: #USA