The postage stamp, with a personalized coupon, represents postal stationery that is officially issued within an issue plan of Slovenská pošta, a.s. It is designed for the payment for posting of postal items together with or without the coupon, during the whole period of validity of a postal stamp. Being a bearer of personalized print and separated from the stamp through perforation, the coupon is not valid separately.
The first stamps with a personalized coupon were issued by an Australian postal office at the occasion of the international exhibition of postal stamps in Melbourne in 1999. The first such stamp titled "Congratulation" was issued in Slovakia on July 4, 2002.
Apart from its use for postal services, the postage stamp with the personalized coupon has also an attractive commercial character, offering its user a possibility to participate in its creation. While for companies it is a form of original promotion, for individual users, it represents a pleasant way how to delight their relatives.
The motif of print on the coupon can depict a portrait, company logo, club brand, coat of arms, animal, or other occasional visual or textual theme, which is not contrary to legal, ethical, and moral standards. It also does not lead to a possible violation of fundamental civil rights and freedoms.