First embroidered stamp that revolutionized the world of philately
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The Swiss post has issued on June 21, 2000 the world’s first embroidered stamp. This stamp is special because for the first time in the history of philately it doesn't limit itself to show a reproduction of embroidery, it is real embroidery, inspired by a traditional design, and appealing to modern manufacturing techniques.
Embroidery has a long and rich tradition in Switzerland. By the turn of the 20th century embroidery has become the most important industry in eastern Switzerland. Over a fifth of the population earned their living on it. Embroidery enjoyed its first heyday as a pure handicraft toward the end of the 18th century. The opening of the American market and the adoption of the new stain stitch technology led to a boom, beginning with 1820. Increased demand and production bottlenecks in hand embroidery stimulated the development of embroidery machines.
By launching the world's first authentic embroidered stamp, Swiss Post was again demonstrating its courage of innovation. In addition to intensive development work and substantial investments, high-tech equipment and modern production processes were needed to make the idea of a textile stamp a reality.
With the introduction of this new product, Swiss Post was pursuing two goals: firstly, it intended to promote philately and an interest in stamps with particularly attractive issues. Secondly, an essential component of its issuing policy was to present attractive motifs and interesting topics in an appealing artistic form on stamps.