The city of Loveland, Colorado, continues its beloved annual tradition of re-mailing Valentine’s Day cards, now celebrating its 79th year. This program allows people from all over the world to send their Valentine’s through Loveland’s post office, where each envelope is stamped with a unique postmark and a romantic message before being forwarded to its final destination. Volunteers and local community members play a crucial role in hand-processing thousands of cards, keeping the tradition alive.
The program, often referred to as the “Sweetheart City’s” signature event, has gained international recognition, attracting mail from numerous countries. As another Valentine’s Day approaches, Loveland once again embraces its role in spreading love through the art of letter writing.
This cherished tradition began in 1947 and has since grown into one of the most well-known Valentine’s Day re-mailing programs in the world. Each year, the postmark and message change, often featuring a theme that reflects love, unity, and heartfelt connections. The local Loveland Chamber of Commerce and the U.S. Postal Service collaborate to ensure every card receives its special touch, adding a layer of warmth to the already heartfelt messages inside. Over the years, millions of cards have passed through Loveland’s post office, with participants eagerly awaiting the uniquely stamped envelopes that make their greetings extra special.
Beyond the romantic gestures, Loveland’s Valentine’s program fosters a deep sense of community pride. Local businesses, schools, an volunteers come together each year to support the initiative, reinforcing Loveland’s identity as the “Sweetheart City.” The program not only brings joy to those who receive these special cards but also keeps the tradition of handwritten letters alive in an increasingly digital world. As it nears eight decades of operation, the Loveland re-mailing program remains a heartfelt reminder of the power of tradition and the simple joy of receiving a message of love in the mail.
Based upon the information given on Linn's Stamp News
